Branding and SEO Digital Marketing Strategies

Digital Marketing Experts

The best marketer in San Diego takes an approach that is different from agencies that make no guarantees for their digital marketing packages by offering a “limited risk platform.” To learn more from this Oceanside marketing company, we will understand that a strong digital marketing strategy is sequential and is like having the combination to a lock. This has leveled the playing field for small companies to go toe-to-toe with fortune 500 companies.

Businesses that appear on the first page of search engine results pages experience maximum exposure and explosive growth. Many businesses have been burned by agencies that promise to put them on the coveted first page of a Google search, then in their final proposal say that there are no guarantees.

Knowing the fact that SEO has developed a negative connotation because of all the rip-off artists in the space, this marketer explains how businesses can begin the work of effective SEO on their own. Many companies have someone in-house that handles the day-to-day marketing tasks, but when it comes to getting from page 3 or 4 of a Google search all the way to the first page, that’s when you need a true digital marketing expert.

Whether it’s fair or not, the truth is that consumers who perform a search online for a particular good or service, especially in a local market, will trust businesses on the first page of that search. This boils down to “legitimacy” in the mind the consumer. Statistically, up to 60% of mobile searches are for local businesses, goods or services. And up to 85% of those searches end in a buying decision within the hour.

How to Maximize your Search Engine Exposure and Impact

If a mobile search for you business turns up website that doesn’t display properly for that mobile device, you will get a “bounce.” This is when a frustrated searcher quickly dismisses the resulting page and visits a competitor’s website because it’s not convenient to read website that is not mobile optimized. Some great ways to maximize your exposure and increase the impact of that exposure with minimal effort are:

1) SERE (Search Engine Real Estate) Do a Google search of your business name in the town you live in. Take note of the top 10 results that show up. Do you own all ten? They are most likely your website, maybe a social media page, then business directories and a Yelp page. You are in control of one or two of those pages, which means your money funnels are not properly setup. You can start by claiming and optimizing the Google Plus page that appears in the top right section of the search engine results page, then claim the more than 120 business listings that use your information to serve up ads by your competitors.

2) Do a Google search for your good or service in the town you live in. This is most widely referred to as SEO, or Search Engine Optimization. When your competitors rise to the top of a page, it can be very frustrating because the chances are they’re no better than you. All the best SEO strategy incorporates social media, linking and anchor text, high quality content and website structure. You can have one without the other but there’s never a guarantee that you’ll rank.

Hire an effective marketing agency for a fraction of an in-house team

You should pay close attention to the way your company’s brand is handled online. Online digital marketing or advertising, simply put improves your branding and traffic. Those are the focus of digital marketing. Companies that fail to see value in online marketing endeavors will soon shut their doors. Even if they have “been around for forty years.”

The important thing to remember is that a strong digital agency has an enterprise built around helping you to succeed in an overall marketing strategy to get you maximum exposure with minimal effort. Whether you’re a local business or an entrepreneur, don’t leave matters in the hands of your secretary. Get in touch with an expert today.

digital marketing for SEO